Privacy Policy

This privacy policy explains which personal data we collect and process in connection with the operation of the website travel-interlaken.ch. It covers the purpose, nature, and scope of data processing. This privacy policy is based on the Swiss Federal Act on Data Protection (FADP/DSG) and — where applicable — the European General Data Protection Regulation (GDPR).

1. Data Controller

The party responsible for data processing on this website is:

Nicolas Stadler
Email: info@travel-interlaken.ch

If you have any questions about data protection, you can contact us at any time by email.

2. Collection and Processing of Personal Data

We primarily process personal data that is automatically transmitted to our server when you visit our website. This includes:

• IP address (anonymised)
• Date and time of access
• Page visited (URL)
• Referrer (previously visited page)
• Browser and operating system used
• Device type and screen resolution

This data is collected for the purpose of technical operation and to improve our website. No identification of individual persons takes place.

3. Hosting

This website is hosted by Vercel Inc. (340 S Lemon Ave #4133, Walnut, CA 91789, USA). Vercel processes the aforementioned access data on our behalf. Data transfers to the USA are based on EU Standard Contractual Clauses. More information: Vercel Privacy Policy.

4. Google Tag Manager (GTM)

We use Google Tag Manager by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). GTM itself does not store cookies and does not collect personal data. It serves as a management tool for triggering and controlling other tags that may collect data. The services triggered via GTM are described in the following sections.

5. Google Analytics 4 (GA4)

We use Google Analytics 4, a web analytics service by Google Ireland Limited. GA4 uses cookies and similar technologies to analyse your usage behaviour on our website. The generated information (including your truncated IP address) is transmitted to and stored on a Google server.

Purpose: Analysis of usage behaviour to improve our website.

Legal basis: Legitimate interest in the needs-based design and optimisation of our website (Art. 31 para. 1 FADP; Art. 6 para. 1 lit. f GDPR).

IP anonymisation: IP anonymisation is enabled by default in GA4. Your IP address is truncated within the EU/EEA and Switzerland.

You can prevent data collection by Google Analytics by installing the Google Analytics opt-out browser add-on. More information: Google Privacy Policy.

6. Google AdSense

We use Google AdSense, an advertising service by Google Ireland Limited, to display advertisements on our website. Google AdSense uses cookies to serve relevant ads and to prevent the same ad from being shown to you repeatedly.

Purpose: Display of personalised or contextual advertising to fund the website.

Cookies: Google AdSense sets cookies (e.g., the DoubleClick cookie) to display ads based on your previous visits to this and other websites. Google and its partners may use cookies to serve ads based on visits to our and other websites.

Opt-out: You can disable personalised advertising in the Google Ads Settings. Alternatively, you can manage the use of third-party cookies at www.aboutads.info.

More information: How Google uses data.

7. Cookies

Our website uses cookies. Cookies are small text files stored by your browser on your device. Most cookies used by us are so-called "session cookies" that are automatically deleted at the end of your visit. Other cookies remain on your device until you delete them (persistent cookies).

The following types of cookies are used:

• Technically necessary cookies: Required for the operation of the website.
• Analytics cookies: For statistical evaluation of website usage (Google Analytics).
• Advertising cookies: For displaying relevant ads (Google AdSense).

You can configure your browser to inform you about the setting of cookies, to allow cookies only on a case-by-case basis, to block cookies in certain situations or entirely, or to automatically delete cookies when the browser is closed.

8. Cookie Banner and Consent Management

When you first visit our website, a cookie banner is displayed. Through this banner, you can grant or deny consent for individual cookie categories:

• Necessary: These cookies are essential for the basic functions of the website and cannot be disabled.
• Analytics: Enables statistical analysis of usage behaviour via Google Analytics. Only activated with your consent.
• Advertising: Enables the display of personalised advertising via Google AdSense. Only activated with your consent.

We use Google Consent Mode v2 to technically implement your consent correctly. Without your approval, no analytics or advertising cookies are set. Your preferences are stored locally in your browser (localStorage) and can be changed at any time via the "Cookie Settings" link in the footer.

No external consent management service is used. Your consent data is not shared with third parties.

9. External Fonts

We use external fonts from Google Fonts (Google Ireland Limited) and Fontshare (Indian Type Foundry). When you visit our website, your browser establishes a connection to the servers of these providers, during which your IP address and browser information are transmitted. This is done for the consistent display of fonts on our website.

More information: Google Privacy Policy | Fontshare Terms of Use.

10. Your Rights

Under applicable data protection law, you have the following rights:

• Right of access: You may request information about the personal data we process.
• Right to rectification: You may request the correction of inaccurate data.
• Right to erasure: You may request the deletion of your data, provided no statutory retention obligation applies.
• Right to data portability: You may request the transfer of your data in a commonly used format.
• Right to object: You may object to the processing of your data at any time.

To exercise your rights, please contact: info@travel-interlaken.ch.

11. Supervisory Authority

The Federal Data Protection and Information Commissioner (FDPIC) is the competent supervisory authority for data protection in Switzerland: www.edoeb.admin.ch.

12. Changes

We reserve the right to amend this privacy policy at any time. The current version is always available on this page. The date of the last update can be found at the top of this page.